HOORAY FOR HOLLYWOOD!

I’m a Meryl Streep fan.  Well really, who isn’t?  I’ve been a fan since “Sophie’s Choice” and any movie she is in I will line up at the box office to see.  Though “Hope Springs” didn’t get too many favorable reviews, I went to see it and enjoyed it, mainly because of the actors in this movie.  Grant it, it was a bit slow but the acting did not disappoint.  Of course Meryl Streep was superb.  She can raise an eyebrow at the most significant moment and make it delightfully meaningful.  Tommy Lee Jones as always was wonderful and Steve Carell was surprisingly good in a non comedic role.

I am most gratified that Hollywood is releasing films that are targeted to the mature audience.   “The Best Exotic Marigold Hotel” was another distinctive look at aging issues with veteran British actors who made this movie as humorous as it was poignant.  I’m sure the movie moguls behind these releases came to the realization our generation, the Baby Boomers, have been starving for entertaining movies that would be of interest to us.

Baby Boomers, of which I am a member, are a goldmine for marketers and merchants. According to some statistics we make up 44% of the population and 70-some-odd-percent of them have disposable income. Most Baby Boomers live longer, healthier and vibrant lives so there are many of us out there.  Not to mention, if they planned their financial future appropriately, they have expendable income which is applied to everything from entertainment, to travel to consumer goods. 

In a previous blog I addressed women’s aging issues pointing out how some astute beauty companies have featured older models in their ads.  Numbers (years) are just that.  We don’t sit at home waiting for things to happen.  We make things happen! We are active, social, and enjoy the arts.  Looks like Hollywood got the picture!

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Hollywood & Madison Avenue Embrace The Allure of the Mature Woman

72-year-old Valerie Ramsey began her modeling career at 62.

This is the first, of what will be many of my observations, opinions, pet peeves, and perceptions of interesting topics to women who have been honored with the title “grandmom”. 

We are women of a certain age, true, but that should not keep us from exploring our potentials and options.  We have so much to offer: our wisdom (because we should be smarter and wiser by now), our energy (because we should be keeping ourselves fit); our inquisitiveness (because we should never let down our enthusiasm for anything new); and most importantly our sense of humor (we have earned the right to laugh at our idiosyncrasies).  These fundamentals stimulate and invigorate us and make us important in today’s society. 

So let’s explore a subject that is near and dear to our hearts. Our beauty.  Have you looked in the mirror with your glasses on and under the full glare of lights?  It may not be what you hoped to see… now don’t panic and morph into Edvard Munch’s “The Scream” . It’s you!  And you are lovely… a little more mature, but lovely nonetheless.

Truthfully speaking, do you want your skin pulled, or injected?  What’s wrong with looking your age? Nothing, I say! Take a good look at bold faced names such as Judi Dench or Maggie Smith who star in the new movie, “ The Best Exotic Marigold Hotel”   They are beautiful!!! They haven’t masked their appearance…their wrinkles are there for the whole world to see.

Even cosmetic companies and model agencies have recognized that women in their 50’s to mid 90’s are beautiful in their respective ages.  Mac Cosmetics  is featuring Iris Apfel a 92-year-old woman, wrinkles and all, as their face for a fire engine-red lipstick.  While Valerie Ramsey, a 72-year-old model, has consistently been featured in international fashion magazines and advertisements. 

So ladies, if Hollywood and Madison Avenue embrace our looks why would we ever think of marching into Dr. Nip N. Tuck’s office?